Building & Branding The Flagstaff Flagship

Village Camp Flagstaff was my first large-scale, ground-up project in the U.S., and I’m deeply grateful for everything I learned there. When I first arrived, it was nothing but bare land. I’d worked on remodels and cabin placements before, but this was my first experience with full-scale development — and I loved every second of it.

From the start, I was involved in just about everything: underground utilities, grading, and the layout of the roads and RV sites. I owned the entire cabin process — procurement, design, furnishing, and placement — for 57 cabins. I also had the opportunity to project-manage the construction of the grand clubhouse, which turned out to be one of the most beautiful structures on the property, with sweeping views across the park and up to Mount Humphreys.

The finishes were modern and clean with warm wood tones. The bistro became a favorite spot — classy yet welcoming — and I had a blast designing the furniture and retail space packages. When the resort finally opened, complete with its pool, playground, amphitheater, and satellite bathhouses, it was an immediate success. We sold out of cabins right away, and I went straight back into procurement and design for more, constantly pushing the limits of what a park-model RV could be — covered outdoor porches, rooftop lofts, and smart spatial design that made every inch count.

One of the most memorable parts of the project came later, when I was invited to participate in the official branding development seminar for Village Camp. Because I’d been so deeply involved in the interior design and finishes, I was able to contribute meaningful insight to the creation of the brand itself. It was an incredibly rewarding learning experience — one that gave me skills I still use every day.